Step 01
Account Selection
BetterProspecting™
BetterProspecting™ by Ideovee
Ideovee’s proprietary Account-Based Marketing and revenue-development service.
The method
A Repeatable Seven-Step Process
01
Account Selection
Identify the customers that matter
02
Business Insight
Know the customers’ business
03
People Insight
Know their people & the ideal buyer personas
04
Content & Messaging
Apply insights to personalize the messages
05
Focused Outreach
Contact the decision makers that matter
06
Customer Journey
Deliver a multi-channel customer journey
07
Measurement
Metrics to improve sales efficacy
What the engagement covers
What the engagement covers
Account selectionAccount and people insightMessagingOutreachCustomer journeyROI & Measurement
Primers
How it works, in sixty seconds each
Step 02
Business Insight
Step 03
People Insight
Step 04
Content & Messaging
A longer piece on account insight, which sits behind steps two and three.
The Empathy Engine
Mastering ABM account insight
How account research becomes genuine understanding of a customer’s business — the foundation the messaging in step four is built on.
What gets measured
What gets measured
From the BetterProspecting Guide, step seven.
Prospect countPeople identifiedBudget against forecastOutreach volumeAcceptance rateJourney milestonesRenewals
Talk With Us About Your Revenue Goals
Start with a conversation about the accounts that matter to you.